Alaska Airlines Has Determined The Future Of Virgin America Brand – Announcement Tomorrow
Per a few sources on Flyertalk, Alaska Airlines is planning to make an announcement tomorrow March 23rd, regarding the future of the Virgin America brand, and their strategy going forward. There are no details right now, but company employees have been updated, and asked to stay quiet until tomorrow morning at 5:00am, presumably Pacific time (my guess).
Rumors will probably start leaking out later today. Brad Tilden has publicly stated that the details of the Virgin America brand would be determined by the end of March, and tomorrow’s prospective announcement would be concurrent with Brad’s stated timeline.
I’m not going to add anything else until we truly know.
Developing…