Most of these changes have including bringing Virgin America attributes and products into the Alaska Airlines operation. Not the other way around. This approach makes sense, since the Virgin America brand, loyalty program and website will eventually be discontinued. Alaska Airlines will be the surviving brand and airline.

The Virgin America website now lists 90 new Alaska Airline destinations.  The destinies are included in the main website flight search engine, and customers can now look up Alaska Airline routing, along with the exiting Virgin America routings. One thing I have noticed is that the different airline searches are NOT integrated. If a route is served by Virgin America, then only Virgin America routes are listed. If the route is not severed by Virgin America, then an Alaska Airlines route is listed. Once the itinerary is put together you are then redirected to the Alaska Airline website to book the flight. Virgin America’s website is limited to offering the route, and not actually booking the route.

Alaska Airline destinations are now included in the Virgin America search function

Once an itinerary is constructed you’re redirected to the Alaska Airlines site

The route now displayed on the Alaska Airlines website search function

Virgin America most likely will not include future Alaska Airline booking function on their website. Alaska Airlines has decided the Alaska Airlines website to be the future of the combined airline, and management is very committed to this strategy.

Virgin America has included Alaska Airline routes into their website search functions. While not a true booking function, it will help Alaska Airlines direct additional traffic to their website via the Virgin America customer base. This is a temporary measure, as both airlines move toward becoming the new combined Alaska Airlines, which includes the Alaska Airlines brand, website and loyalty program.