My initial thoughts:<\/strong><\/h3>\nToday’s announcement is a real disappointment to those of us you enjoyed the Virgin American brand. A lot of what made Virgin America different from the legacy carriers is going away. We really have a limited amount of time to enjoy what’s left of the airline. Alaska Airlines has also lost an opportunity to make some more radial product changes. The future Alaska Airlines looks like todays Alaska Airlines, with the addition of mood lighting, music, texting and the promise of better food.<\/p>\n
The first class product of the future airline will be markedly different than what Virgin America offer’s today. Today’s Virgin America’s first class is a unique and enjoyable domestic first class product. With the white leather seats, motorized controls, and 55″ of pitch there’s no other recliner product like it in the sky. Although not on par with some of the competitions lie-flat products, Alaska and decided to go backwards with a less remarkable offering.<\/p>\n
In many ways Alaska Airlines and Virgin America are quality airlines, but both of their lounge products is underwhelming. Alaska seems to be addressing this with sizeable upgrades in square footage and a couple new locations. I’m holding back judgment until more information is available.<\/p>\n
Whether you agree with future direction of Alaska Airlines or not, it is a good thing that strategy is announce and consumers know what to expect. Onward with the assimilation. Resistance is futile.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alaska Airlines has publicized their long term plan for integration of the Virgin America airline and its\u00a0brand. One of the biggest questions on customer’s minds is if the\u00a0Virgin America brand would exist in any form as a part of the new airline The answer to this is an emphatic NO. The new airline will retain […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","WB4WB4WP_MODE":"","WB4WP_PAGE_SCRIPTS":"","WB4WP_PAGE_STYLES":"","WB4WP_PAGE_FONTS":"","WB4WP_PAGE_HEADER":"","WB4WP_PAGE_FOOTER":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[121,123],"tags":[],"class_list":["post-6868","post","type-post","status-publish","format-standard","hentry","category-alaska-airlines","category-virgin-america"],"yoast_head":"\n
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<\/a><\/p>\n